Facebook offers a number of features that stretch beyond just casual social
networking. From advertising to social media marketing, many of these tools
could prove beneficial to businesses looking to make more of an impact on the
Web.
Here are eight Facebook features your business should be using.
Page Insights
Much like Google Analytics, Facebook also provides metric data, allowing you
to monitor your page's performance.
Insights allow page administrators to see how many people like their business's
page, the number of people who saw a post and demographic data about the page's
readership. Most important, it illustrates the specific content that engages
readers.
Hashtags
Primarily associated with platforms like Twitter, hashtagging (or marking
key words with the #
symbol) is an essential social media tool that allows you
to join a larger conversation.
Recently introduced on Facebook, the practice creates a clickable link that
will include your post in related topics, even outside your network. For
example, hashtagging #marketing would put your post in conversation with those
interested in business and marketing strategy.
Stock Photography
Facebook recently partnered with Shutterstock, a popular royalty-free
photography marketplace, to provide millions of stock images for small
businesses to integrate into their Facebook ads and posts.
At no additional cost, users have
unlimited access to Shutterstock's licensed library, complete with
search-engine ability and Facebook's ad-creation tool.
Pages Manager App
Facebook's free app for Android and iOS allows page admins to seamlessly
post content from their mobile devices.
Users can stay up-to-date with a live page feed, manage events and upload
multiple photos for single posts. The latest versions are available in the
Apple App Store and the Google Play store.
Scheduled Posts
Want to maintain a steady stream of content but don't have time to
constantly monitor your page? Facebook now allows you to schedule posts to
appear at a later time.
When creating a post to appear at a later time, click the clock icon to the
bottom left of the sharing tool, and add a future time at which you'd like the
post to be published. Posts can be scheduled in 10-minute intervals.
Promoted Posts
This is a great tool for small businesses that want to promote their content
but don't have a big budget for advertising.
For as little as $5 per post, the promoted content is labeled
"sponsored" and will appear higher in your audience's newsfeed for a
longer period of time. This provides a better chance your audience will engage
with the post.
Graph Search
The latest version of Facebook's search bar includes a breadth of search
results outside your known network.
While still in its beta stage, Graph Search aggregates user data and
provides personalized search results based on your interests and connections,
allowing businesses to appear in searches optimized for specific audiences.
Places
Facebook's updated location feature allows users to add specific locations to
their posts and photos using GPS technology.
By adding your business as a place, users can check in upon arrival,
prompting a notification on their timeline, and essentially promoting your
business while providing its location.
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